Twitter – the 1-Stop Shop?

After reading a few months back that Twitter had began promoting businesses within its Tweet deck, I was a little annoyed. But, to be honest, I haven’t found the paid advertisements to be nearly as annoying or intrusive as those that you find on Facebook, both online and on your mobile device. Pinterest is pretty much just one HUGE mobile billboard, which is ok because that’s what its original intentions were and it has worked well. However, Twitter just announced that you can buy and sell items now directly from your Twitter feed using Ribbon. It lets merchants offer an in-stream payment option on Twitter. And for the first time, consumers can find a product or service for sale through Twitter and complete the purchase without ever having to leave the news feed.  Thankfully Twitter has limited the number of characters per Tweet to 140, so companies cannot begin to inundate our feeds with lengthy product descriptions/advertisements. Or will they be able to? What’s next with Twitter? Do you think they will change the character limit to allow businesses to put more text into their advertisements? Perhaps if this Ribbon idea takes off and is successful, that could be the case.

Beneath the text and link in the tweet, customers will see a picture and description of the product and can then proceed to click through and enter their personal information and credit card details to make a purchase. Mashable.com provided a sample of what Ribbon looks like within the Twitter feed:

Ribbon-Twitter-469x640

Yes, I am in a Master’s Degree program working toward my marketing degree, and am all for promoting businesses and products. But, when I am using Facebook and Twitter, I am on there for mostly social and interactive reasons, and to see what’s going on in the world, not to browse for products. My personal thoughts on this type of marketing is that it is for a platform that is intended to promote products. What are your thoughts?

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iWatch – Tick…Tick…

I’m sure we have all wondered what Apple would come up with next. iPods, iPhones, iPads. What’s next? Well, it appears that rumors are out that Apple is working with its major manufacturing partner, Hon Hai Precision Industry Co. to explore things beyond the smartphone and tablet…to create an iWatch. The New York Times cited “people familiar with the company’s explorations,” who said the watch-like gadget would be made of curved glass. Corning’s Willow Glass, or tough Gorilla Glass, is used on the iPhone, as well as other smartphones.  As Corning notes about Willow Glass: It will “help enable thin, light and cost-efficient applications including today’s slim displays and the smart surfaces of the future. The thinness, strength and flexibility of the glass has the potential to enable displays to be ‘wrapped’ around a device or structure.”The New York Times calls this “Disruptions: Where Apple and Dick Tracy May Converge“.

iWatch

I wonder if the new iWatch will eventually evolve to have web 3.0 and include the capability to gather information about the user? Will it have Siri built in? Will it have mobile widgets? Will it have the capability to capture comprehensive website data such as names, email addresses and other profile information? Will banner ads begin scrolling across the screen when it detects movement? Advertisers will find a way to inject their ads into any type of mobile device. It will only be a matter of time before they figure out the best and most effective way to use the new iWatch for this very purpose.

PebbleOther recent smart watches that have been placed on the market are the Pebble, which retails for $150, which launched via Kickstarter.  The Pebble can show incoming calls, emails, calendar alerts, Facebook messages, weather alerts, Tweets and more.

COOKOOThe other is the COOKOO Connected Watch, which retails for $129, and uses either an iOS or Android app to let the user know when there is an incoming call, an appointment or a new Facebook message.