Fast Reaction

Taco Bell

I have yet to take the Crisis Management course through IMC, but I can imagine that this recent story will be one of the topics discussed among the class. A Taco Bell employee posted a photo of himself licking a stack of taco shells onto his Facebook account. My personal thoughts after reading the article are that Taco Bell could have reacted in a better way, mostly by providing a better statement. “We’re currently dealing with it,” Cathy Marx, the manager of the Taco Bell in Ridgecrest., Calif. told CNBC in a brief interview. “We’re dealing with it”?!?!?!? That’s it??? You better be dealing with it! The public wants to know if you fired the employee first and foremeost. Not only that, but how does the manager or spokesperson plan to recover? Is it best to just brush something like this under the rug and hope and pray that the media doesn’t get ahold of it and it go viral? I don’t think so! To me, it sounds like Taco Bell should be looking into store manager as well as the actual employee to better prepare him for being an effective leader for his staff, as well as coaching him on how to respond to a crisis.

FREE?! – It can’t be!

This week, our class was discussing what it takes to make a successful website for a company.  It’s pretty much a unanimous consensus that if a business plans to be successful in the future, it needs to make sure that its website is mobile ready since the majority of people will be accessing websites via mobile devices by 2015. The use of mobile apps were mentioned in one of our discussion posts. Mobile apps are a great way for businesses to move toward being “mobile ready.”   Businesses can even make their own mobile app for FREE! WHAT?!?!?! Nothing is free anymore! But, yep! You can build an app for your company for free. Amazing! This idea could be brilliant for small business owners who may not have the time, large enough staff or budget to do something so helpful to an organization.  Granted, building an app is not always going to be beneficial for a company, but there are a lot of small businesses that it could and would be helpful for.

This could be a great way for photographers to help promote their business and allow customers to easily and quickly share their latest photo shoot images with their friends and family, as well as purchase images.  Showing your awesome family photos to your friends and family is most likely going to make others want to get their adorable children or family some awesome photos too, so guess what? More business.  This could also be very helpful for small retail shops to allow their product to be sold in a mobile format and would also allow for the stores to announce any sales or special store hours or events. I have also used apps to get a discount/coupon for frozen yogurt. 🙂

Below is just one example of a free app builder site (theAppBuilder).

freeappI am sitting here pondering how I can use this for my photography business, as well as getting my husband’s high-speed internet company to begin using this. He could allow customers to see how much bandwidth they’ve used per month (because there are charges for going over their allotted bandwidth), pay their bill, change their package, receive push notices when there is a network outage and/or scheduled maintenance to be performed, and even provide education on how to troubleshoot when they cannot get their internet at home to work properly, and even have a trouble ticket that they could submit if they are unable to resolve their connection issue to request assistance.

What types of small businesses do you think apps would be beneficial for and how?